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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

VIP TICKET HOLDERS can select sessions beginning AUG 13, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 26, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning SEPT 9, 2014 

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Wednesday, October 1 • 9:00am - 10:00am
STORY SOLD OUT

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Limited Capacity seats available
Company Website
Session Description: Experience the revolution in brick and mortar retail at STORY. You will see how we use product and storytelling to editorialize relevant themes that change every 4 to 8 weeks, providing shoppers with an event far more memorable and impactful than the transaction. What does it take to succeed as a brick and mortar retailer? Completely rethinking what success looks like! By throwing out the dated, sales-per-square foot model, STORY has created an alternative dialogue that injects newness and relevance and a model where the primary deliverable is an experience.
Presenters
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RACHEL SHECHTMAN

Store Management, STORY

Host Companies
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Wednesday October 1, 2014 9:00am - 10:00am EDT
STORY
  Fashion-Retail-Shopping
  • Sort by Neighborhood Chelsea
  • Company Description STORY is an experiential retail concept that takes the point of view of a magazine, changes like a gallery, and sells stuff like a store. With newness built into its business model, its mission is to connect content, community, and commerce within its 2000-square foot Chelsea storefront and create an engaging dialogue among makers, consumers, and brands.

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