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Session Description: Building an Attention Economy: At Chartbeat they’re about doing things their right way, not the way it’s been done in the past. Come check out the Chartbeat HQ and hear from their fearless leaders about how they’re changing the way the media industry values content and monetizes its success. They’ll share insights on creating the right content and advertising goals and measuring their success using true, quantifiable audience engagement metrics. They will also break down the research behind the Attention Web and walk through how they’re helping editorial, display, and native teams take advantage of attention metrics to boost return visits, build loyalty across platforms and formats, and prove the true worth of their ad campaigns -- all to build a sustainable media industry for decades to come.
CBO and Head of Product, Chartbeat
- Sort by Neighborhood Union Square
- Company Description Chartbeat measures and monetizes attention on the web. That means we work with editorial, video, and social teams to align them around the right audience development goals and give them the data they need to adapt when it matters. It means we work with publishers' advertising teams to quantify their audience's active time and attention rather than just their clicks. It means we prove the monetizable value of quality content over clickbait. It means we’re helping to create a sustainable media industry by changing the economy of the web from clicks to time.
Attendance numbers do not account for private attendees. Get there early!